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The basic technique here is that the text itself (with the font it uses) is used as fabrics and ornaments rather than a display of actual information, just like tone clusters being used as "notes with extra harmonics" rather than chords in the sense of the theory of harmony. Fixating on the actual meaning of the "contents" of such fabric and ornament in this case is akin to asking if one particular splash of color on a canvas itself represents the sunset or the reflection of the sea - the idea is that things don't work that way.
Through the coldness of modernity I wish I could give you a warm hug, stranger; too bad the warmth of a living body can pass through neither screens nor wires.